A go-to essay that must be shared:
“Neoliberal capitalism, which is built on the disenfranchisement of women and people of colour, is attempting to contain radical discourse within its walls. In doing so it neutralises the potential for system change. Richard Branson, the billionaire businessperson who owns Virgin, is flourishing under the current system. Though he likes to cultivate a benevolent image, he isn’t doing anything that would seriously challenge the system out of which he does so well. It’s far better and easier for him to give the impression that he cares while making symbolic tweaks to unequal structures.
This is going on all around us; it’s how capitalism stayed relatively steady on its feet after the 2008 financial crash. It’s a dangerous process that inhibits the possibility for real change: it takes in the collective effort of intersectional feminism and spits out individualistic gender equality and antiracism in its most feeble form.”
Last week while flicking through TV channels an advert caught my attention. I was momentarily pleased to watch as a young girl was enchanted by clips of famous women – from feminist activist Emmeline Pankhurst to iconic singer Billie Holiday – while Fleur East’s version of Girl on Fire played in the background. But as the feature came to a close, I was jolted back into reality; this was an advert, a multimillion-pound advert for Virgin Media, to be precise. The billion pound conglomerate is now using women and girls to sell broadband. Exploiting feminism for profit.
I can’t celebrate seeing feminism exploited in the ad breaks by a company that has been built by taking millions from the taxpayer. Virgin ushers publicly run assets into the private sector then languishes on subsidies from the public purse while making a huge profit. This is not an outlandish…
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