Black on Both Sides: Film Distributor Erases “The Sapphires” on American DVD Cover | Bitch Media

Black on Both Sides: Film Distributor Erases “The Sapphires” on American DVD Cover | Bitch Media.

“That DVD cover advances a narrative that has gone unchallenged for far too long in commercial films: seeing people of color as stock characters, as supplements to the main white character who anchors the story, steers the drama, and determines audience interest. The problem is that actor Chris O’ Dowd’s fictionalized and wildly funny character (manager David Lovelace) doesn’t anchor the story here. We are so used to this narrative—we’ve grown up with it, we’ve been lured into theaters by it—that The Sapphires distributor capitalized on it, even at the expense of false advertising.”  – Nijla Mu’min, Bitch Media